We’re seeking a results-driven Senior SEO Specialist to lead strategic SEO initiatives that drive organic growth, improve search visibility, and support digital marketing success. This role is ideal for someone with deep technical expertise, a passion for data-driven decision-making, and a proven track record in outreach, performance optimization, and cross-functional collaboration.
Key Responsibilities:
- Develop and execute comprehensive SEO strategies across technical, on-page, and off-page channels
- Conduct site audits and implement performance tracking using tools like Google Analytics, GSC, SEMrush, Ahrefs, Screaming Frog, and Google Data Studio
- Lead link-building and digital PR outreach campaigns, including influencer and social outreach
- Collaborate with content creators, developers, and designers to optimize internal linking, UX, and CRO
- Implement schema markup and monitor Core Web Vitals and page speed improvements
- Stay current with SEO trends, algorithm updates, and best practices
- Manage reporting and documentation, including outreach experiments, progress reports, and client presentations
- Support local and e-commerce SEO initiatives across platforms like WordPress and Shopify
Qualifications:
- 5+ years of hands-on SEO experience with a strong portfolio of successful campaigns
- Expertise in keyword research, competitor analysis, and SEO copywriting
- Proficiency in CMS platforms (WordPress, Shopify) and SEO tools (Yoast, RankMath, Hunter.io, Buzzstream)
- Strong analytical skills and experience with performance tracking and reporting
- Excellent communication and project management abilities
