The Google Ads Specialist is responsible for managing end‑to‑end Google Ads campaigns, ensuring strong performance, clear communication, and consistent client education. This role oversees strategy, setup, optimisation, reporting, and client support, delivering well‑explained weekly reports and guiding clients through their inquiries and advertising results.
Key Responsibilities
Campaign Strategy & Setup
-Develop data‑driven Google Ads strategies aligned with client goals.
-Set up campaigns across Search, Display, Performance Max, Remarketing, and other relevant formats.
-Conduct keyword research, competitor analysis, and audience targeting.
-Create compelling ad copy and ensure proper tracking setup (UTMs, conversions, analytics).
Campaign Management & Optimisation
-Monitor daily performance and adjust bids, budgets, keywords, and targeting.
-Optimize campaigns for conversions, ROAS, CPA, CTR, and overall efficiency.
-Implement A/B tests for ads, landing pages, and targeting strategies.
-Identify performance trends and proactively recommend improvements.
Reporting & Analytics
-Prepare clear, well‑explained weekly performance reports for clients.
-Translate data into insights, highlighting wins, issues, and next steps.
-Track KPIs across Google Ads, Google Analytics, and other measurement tools.
-Ensure clients understand results, metrics, and the impact of optimizations.
Client Communication & Education
-Communicate campaign updates, recommendations, and insights in a clear and approachable manner.
-Address client inquiries and explain Google Ads concepts, performance metrics, and strategies.
-Provide ongoing education to help clients understand how Google Ads supports their business goals.
-Maintain strong client relationships through proactive communication and transparency.
Quality Assurance & Compliance
-Ensure campaigns follow Google Ads best practices and platform policies.
-Monitor for disapproved ads, policy violations, or tracking issues.
-Maintain accurate documentation of campaign changes, strategies, and results.
Collaboration & Continuous Improvement
-Work closely with internal teams (creative, content, web, operations) to support campaign needs.
-Stay updated on Google Ads trends, new features, and industry changes.
-Continuously refine strategies to improve client performance and satisfaction.
Candidate Requirements
Technical Skills
-Proven experience managing Google Ads campaigns end‑to‑end.
-Strong understanding of Search, Display, Performance Max, and Remarketing.
-Proficient in Google Analytics, Tag Manager, and conversion tracking.
-Skilled in keyword research, audience targeting, and bid strategy optimisation.
Communication & Reporting
-Excellent English communication skills (written and verbal).
-Ability to explain complex advertising concepts in simple, client‑friendly language.
-Strong reporting skills with the ability to turn data into actionable insights.
Work Style & Attributes
-Detail‑oriented, analytical, and proactive.
-Comfortable managing multiple clients and deadlines.
-Strong problem‑solving skills and commitment to continuous learning.
-Client‑focused mindset with a passion for delivering clear, transparent results.
