Skills Required

The successful applicant will display the following attributes:

• Demonstrated marketing/admin experience
• Outstanding oral and written communication skills
• Professional manner
• Attention to detail
• Excellent organizational skills
• An engaging, flexible, can-do personality, willing to take on a diverse range of responsibilities (the role may evolve over time)
• Ability to work unsupervised and meet deadlines
• Fluent/experience in Office 365: Teams, One Drive, Outlook, Word, Excel and able to learn new computer programs
• Demonstrated proficiency in social media marketing including Facebook, Instagram, Youtube, Google MB, and LinkedIn
• Familiarity or willingness to learn Canva, Notion, Dropbox and other programs

Clinical Admin Duties:

• Every Monday and Thursday morning check on progress of lens orders through Eyespace
• Check and receive all letters/reports sent to us via Medical Objects for the week every Monday and Thursday
• Monitor outstanding referral letters and clinical tasks from Teams Tasks lists

Admin Duties:

• All general PA tasks assisting the managing director
• Remote monitoring of reports through PMS weekly and monthly
• Spreadsheeting and sales analysis for various business reports
• Maintaining databases
• Create spreadsheets as required
• Preparation of information required for staff meetings
• General admin tasks that may arise over time

MARKETING DUTIES:

Co-ordinator:

• Assist MD in implementing monthly advertising activities as per marketing plan
• Update local centre ads/posters/social media/websites each month to co-ordinate with marketing plan
• Monitor competitor promos weekly/monthly and send info to team
• Measuring marketing statistics and sales results: discount report, source report etc
• Market analysis

Digital Marketing Activities:

• Website: write (or co-ordinate writing of) 2 blog posts a month and optimise SEO on these
• Maintain and update the companies’ social media campaigns including Facebook, Instagram, Youtube, and Google My Business
• Enews: maintain uploads updates to mail database

Send monthly/quarterly enews (use provision material and templates)

• Videos: assist AB in writing and shooting then posting videos to YouTube and website blog
• Monitor progress of any outsourced digital marketing

Referral marketing:

• Manage referral program for specialty care and ensure regular communication with local referrers
• Organize visits, emails/letters advising services offered
  • Optometrists: dry eyes, keratoconus/specialty CL’s, ortho-k/myopia control
  • Ophthals:
  • GP’s
  • Allied health
  • Specialists for dry eyes:
  • Aviation schools

• Help organize local speaking opportunities

Recall Marketing:

• RECALL SYSTEM monitoring: Recall success report

Database Marketing:

• Assist MD in creating database lists for direct marketing opportunities each month
• Implement direct marketing program developed

Skills training needed:

• Basic knowledge for web updates and blogging
• YouTube video editing and uploads (FB and website posting as well)
• How to use mailchimp/flodesk
• Provision resources
• Notion and other platforms used

NOTE: For the more technical tasks listed above, we have an in-house support team that can assist you.