It takes a lot to become an effective social media manager. It requires creativity, while being analytical at the same time. You need to be focused, organised, creative and always up to date with the latest trends. Social engagement is the core of social media management, so if you want to get those numbers up, be sure to equip yourself with these useful skills.

Content Creation

There are billions of social media users out there. Everyday you’ll see all kinds of content being posted. In order to stand out, you need to be able to curate a feed that catches people’s attention. Brush up your skills in photo editing, video editing, and graphic design. Bank on your creativity and create visual content that’s interesting, relevant, and worth looking into.

Copywriting and Proofreading

Good writing is everything. If done correctly, it can boost engagement, reach your target market, and solidify your branding. When writing a caption, make sure that it is relevant in order to get your message across. If you’re having challenges coming up with a good caption, always think through an online user’s perspective and ask yourself “What’s in it for me?”. Finally, before you hit the submit button, make sure that you proofread. Remember that a simple grammar mistake can easily ruin your content.

Customer Service

If you are handling a page for an online business, it’s always good to have good customers service skills. You must be able to effectively communicate with people and be able to answer their queries. More importantly, you need to have that convincing power to turn those leads into possible profit.


Online trends are always changing, so it’s always good to research every now and then. Open your eyes and observe what others are doing. Don’t be afraid to try out something new. Know what’s trending and come up with something based on what most people are talking about at the moment. Staying relevant is the key to having more online engagement.

SEO and Analytics

Knowing how to analyse your own campaigns could give you great advantages. Look into your monthly analytics and see which posts have been performing well. From there, you can come up with sound strategies that you can apply for your future posts. This could also give you an idea what type of post most people are interested in.

Social media management is tedious, but remember that you don’t really have to do it alone. You can always delegate tasks to people who have the right skills. Like we always say, divide and conquer!