Paul Victor Junio – Digital Marketing Manager

Hi, my friends call me Paul but at work, I prefer ‘Juni’ because in every company I’ve worked with, there’s almost always another ‘Paul’. So to stand out and be unique, I used my last name as my nickname.

My personal branding hashtag is #WonderPAUL and my travel hashtag is #WonderPAULWorld. While I majored in business management in college, it was years after I graduated that I realized I had a knack for marketing and repartee comebacks in my personal and professional life.

For the first two years of my post-college life, I dabbled in almost everything. I became a Research Assistant, a Call Center Agent, and I became a Real Estate and Insurance Agent and even tried starting my own business (but failed). It was only in 2011 when I worked for Financial Times that things changed. It was in that company I discovered ‘Digital Marketing’ as a proper professional path. In hindsight, I think I was also fortunate to have a manager who empowered me to explore my career options, even if that means not working for Financial Times.

With the support of my manager, I got into graduate school to study digital marketing. I enrolled in 2013 and graduated in 2015. Unfortunately, marketing roles were not offered in FT Manila. So I had no choice but to explore opportunities outside of the FT.

Immediately after graduation, I was hired as a Digital Marketing Manager for a Marketing Agency that sells eCommerce websites to Auto and Tire dealers in the U.S. I managed a content marketing website that served as an inbound marketing tool for the company to attract potential clients. I was in charge of end-to-end digital marketing activities from website management, editorial writing, media relations, SEO, social media marketing, community management and email marketing. But as they say, good things don’t last forever. I spent a good 6 plus years in the company until my entire team got retrenched (in 2021) due to company losses brought by the pandemic. I can safely say it was my career highlight not only because I stayed for so long but also because it was in that company I honed my skills from a theoretical perspective and translated it into real world applications. This part of my career is a testament of my loyalty and a reason to thrive given the right working environment.

Speaking of the pandemic, it was also around that time I discovered being a VA and freelancing was a proper career path. You see, for the most part of my professional life, I was a corporate guy working in the office. It was only during the pandemic that I realized my work could be done remotely. Thankfully, I came in at the perfect time. Businesses were rushing to leverage online marketing to reach out to their customers. As a digital marketer, I knew my skills were of great value. While I enjoyed working from anywhere, I also had the opportunity to help businesses to take advantage of Digital Marketing.

As a Marketing VA, I further honed my skills in paid campaigns, funnel marketing, and copywriting by being exposed to various industries such as health and wellness, retail, fashion, FMCG and non-profit. I believe this was a conscious choice on my end to be a marketing generalist. As they say, ‘A jack of all trades is a master of none, but oftentimes better than a master of one.’ Because from my experience, marketing needs to have a holistic skillset to be able to produce results.

I am humbled by the world of opportunities that opened as a Marketing VA. Working for 8 years in Marketing and of that, 4 years as a VA, I realized it’s very important to see the work beyond what it is. It’s a way to create lasting value and not just to earn a living. I try to find purpose and meaning in every work that I do. Because if you do, work can be fun too!

For a copy of Paul’s resume please click here.