Rocio Cancino – Virtual Assistant

Hello, my name is Rocio nice to meet you!!. I am a self-driven and self-motivated student and traveller. I’m a passionate, positive, and creative person, I enjoy learning new things and expanding my knowledge and perspective on the things I’m passionate about. I graduated with a degree in flight attendant at ICA Institute with a specialisation in Business Administration and took several courses in customer service, accounting, business management, and Zoom Info University for CRM tools and management. Currently, I am studying Data Analytics. After working with many tech companies and clients I became passionate about this industry so I started learning more to become more professional and step in on this as well.

I started this journey as a Virtual Assistant a couple of years ago when I was curious about this methodology of work since I love travelling and learning new backgrounds and experiences. I discovered that I am very organised, which is the basics when it comes to VA, and that being able to connect with people in different industries around the world and help them with what they do was something that fitted with my values and skills. When I started I discovered that I am resilient and a fast learner in my work thanks to that I can deal with difficult scenarios when required, i’m a strong communicator, an excellent collaborator a focused problem solver, and a commercial ware. I have experience working with time-sensitive projects and can follow the rules and procedures.

My first experience witnessed all that I said before, I started to work as a Virtual Assistant for a Language cafe exchange while I was on a trip where I had to handle the business principal website and blog that was incorporated in a navigator called Never (google from South Korea) I was in charge of uploading pictures, and hashtags, answering messages and campaign ideas to promote the business and bring more customers, basically I was in charge of all the social media management and at the same time doing Manager’s schedule alongside, this experience was fulfilling and unforgettable, I always say that I was very lucky to have this opportunity because I did not only met amazing people which are still my friends but was able to learn the whole structure of an onsite and online business from a first-hand perspective.

After that, I started freelancing for many private clients in their respective niches such as finance, business administration, Marketing, Entertainment, and Tech. That’s why I kept doing what I was doing, I learned so many things from them! so many different industries, points of view, and ways to work so I became very flexible when it comes to the kind of client I have. Some of them already had their structure of work, and some of them didn’t so I built it for them according to what they wanted and their niche, it was super enjoyable! With them, I’ve learned how to prioritise tasks, set realistic deadlines, and use time-blocking techniques to focus on specific activities that can significantly improve my productivity. Developed active listening and clear articulation, leading to better collaboration and understanding among team members. Learned to be open to change and willing to adapt to evolving situations and environments which allowed me to stay agile and resilient in the face of uncertainty and unexpected challenges.

In the last few years, I worked for a start-up specialising in selling chatbots from England there I scaled and became Head of Customer Success, this was so important to me because I was the first one they had in this position and where I learned more deeply about customer service and selling, alongside with many CRMs such as HubSpot which was the principal e-commerce email software I used, also I’ve used Zoom info but that was more for reaching out new leads since my company was a B2B business, I learned how to use them immediately practicing and taking the courses those platforms provided with HubSpot I managed the emails of the company and Ceo related to customers, interviews and tasks. With ZoomInfo I’ve created email campaigns to attract more customers and answer their concerns, also gathering data, making calls, and keeping track of them. I even had the opportunity to work alongside a marketing company they were working with so I gained more skills such as prioritising, scheduling, and managing multiple projects, as well as making deadlines and how to reach out from a marketing point of view to potential leads and general aspects of the whole company, it was a super complete experience.

In my most recent experience, I gained a good friend and the opportunity to see how to build a company from zero, I was helping a developer with his start-up in the USA, it was also the tech industry, and I was basically his right-hand in charge of everything, mail management, travel arrangements and scheduling, interviews, a sketch of general ideas and general organisation of tasks and reminders, it was the place where I multitasked the most! which I really enjoyed and I am grateful for. I found out that understanding the company’s culture and environment, having a good attitude always doing your best, and being responsible for your work in all aspects are important factors for success. No question is too difficult as long as you put your best foot forward, understand, ask when necessary, and act responsibly.

Working from home is the best decision I could ever make and I will continue to grow my career as much as I can and keep learning as much as I can from the experiences, people, and tools that I will keep updating in my resume, I hope I can reach out to every industry so I can keep helping and being better in the future.

For a copy of Rocio’s resume please click here.